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.XXX – Let's be adult about it
.XXX is a new sponsored top-level domain (sTLD), specifically designed for the benefit of the global online adult entertainment industry. In March 2011, ICANN authorized .XXX as a top-level domain name and granted ICM Registry final approval to operate the domain extension.
Active and defensive .XXX registrations:
All members of the Adult Sponsored Community can register resolving (active) .XXX domain names (validation of membership required). Registrants who want to secure their names may register .XXX domains defensively (domains will not resolve).
Non-members of the Adult Sponsored Community can apply for non-resolving .XXX domain names in order to protect their intellectual property for personal domain names, company domain names, product domain names, etc. (defensive registration).
With the Modify command you can change the state of a .XXX domain: non-resolving domains can be transferred into active domains and active domains can be changed retroactively in a defensive registration.
More details can be found in the RRPproxy Wiki: https://wiki.rrpproxy.net/XXX
Benefits for consumers of adult entertainment sites:.XXX provides reassurance that they are more protected from the risk of viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images.
Benefits for all who wish to avoid adult entertainment sites:.XXX provides the opportunity to easily filter out unwanted .XXX material.
Benefits for online adult entertainment providers:.XXX can provide more predictable revenue streams, greater customer retention and fewer complaints as regulators and others will see adult entertainment providers take a proactive and responsible approach to their web presence.
Best Business Practices:All .XXX registrants will be contractually obliged to follow a set of practices drawn up to provide effective self-regulation of the adult industry:
- Safeguard children from being marketed or targeted online
- Defend customer privacy
- Use and promote accurate labeling and meta-tagging
- Ensure clear and accurate disclosures, security of transactions and contact information
- Protect intellectual property rights
- Combat the use of unlawful malicious codes and technologies (e.g. spoofing)
- Oppose fraudulent, anonymous and unsolicited bulk SPAM advertising adult entertainment
RRPproxy and HOMER are registered trademarks of Key-Systems.
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